Deep in the heart of Texas.
Get to know Helena
Marketing will always be Helena’s first love, but real estate is her second love. Helena fell in love with marketing after interning at a PR firm and working for an eCommerce B2B software startup—all while finishing her Communication Studies degree at the University of Texas at Austin.
After 20 years as a marketer, she swapped corporate life for consulting to have a broader reach and help multiple businesses amplify their marketing. This later led to her co-founding a marketing agency, Sagely & Co. to share her marketing experience and innovations to more companies simultaneously.
Helena spent the majority of her marketing career at retech, proptech, and insurtech companies, and with her professional and personal passions for real estate continually overlapping, she decided to become a REALTOR® to deepen her knowledge, continue to innovate for her clients, and serve others in their journey to homeownership.
Family, Philanthropy & Fun
Helena lives in Austin, Texas with her helicopter pilot husband, adventurous kids, and black lab Scout. When not collaborating with clients, you can find her traveling with her family, training for a half marathon, tracking real estate trends, or immersed in a good book.
In addition to her family and careers in marketing and real estate, Helena’s philanthropic passion is fundraising for the St. Baldrick’s Foundation, a volunteer-driven organization that raises funds for childhood cancer research.
St. Baldrick’s Foundation
The St. Baldrick’s Foundation is near and dear to Helena’s heart. She began volunteering with the Foundation in 2008 and has been involved ever since. The St. Baldrick’s Foundation is a volunteer and donor powered charity committed to supporting the most promising research to find cures for childhood cancers and give survivors long and healthy lives. Helena is a Volunteer Event Organizer and plans and hosts fundraising events in Austin which have raised over $1M for the Foundation.
When marketing meets real estate
Why Real Estate
Helena has been embedded in real estate her entire life. Growing up, she witnessed her parents buy, build, and sell homes across the U.S.—from bustling New York and charming North Carolina, to iconic Arizona and cowboy culture Texas. She also tagged along with her dad to new construction developments and watched him build and run a successful home inspection business. Helena bought her first house at the age of 25, personally invests in residential real estate, and has completed several home remodels. She believes that a house is a home, and that each property has a unique story to tell.
Helena has been rooted in real estate and marketing for decades, and therefore brings a diverse background to the industry. She entered the industry over 20 years ago as a Marketing Communications Specialist for First American where she learned the fundamentals of mortgage origination and servicing, and about the life of a residential loan. After an expat stint abroad in Stockholm with the European Centre for Disease Control, she returned to the U.S. and joined CoreLogic where she held various marketing leadership roles and expanded her knowledge in real estate data and analytics, geospatial solutions, natural hazard insurance, multifamily, and resident screening. While at CoreLogic, she developed and managed successful growth marketing programs that earned her a Content Marketing Institute award.
Her professional experience is vast and spans Fractional CMO and marketing leadership roles for multiple industry-leading retech, proptech, insurtech, mortgage, and multifamily companies, from the startup phase to Fortune 1000 companies. With her professional and personal passion in real estate continually overlapping, she decided to become a REALTOR® to broaden her knowledge and reach to serve others in their journey to homeownership.
Award-Winning Marketer & Service-Oriented REALTOR®
20+ years as a Fractional CMO, head of marketing, and growth marketer at industry-leading companies spanning the real estate industry (First American, CoreLogic, Stellar, Grace Hill, eXp Realty, and Venterra Realty)
Award-winning marketer | Content Marketing Institute
Philanthropic passion focused on funding childhood cancer research through the St. Baldrick’s Foundation
Boomerang Austinite and residential real estate investor
REALTOR® serving the ATX and surrounding areas